Alok Lall, who had recently quit Iris Worldwide as Managing Director, has joined McCann Worldgroup as Executive Director. Meanwhile, old hand at McCann Erickson, Debashish Paul, Executive Vice President and General Manager, McCann Erickson Delhi, has moved to head the newly-formed outfit, McCann Social.
Lall will now be directly in charge of running the Delhi operations. Additionally, he will carry the responsibility of driving a broader integrated vision across brands.
Confirming the development, Prasoon Joshi, Executive Chairman, McCann Worldgroup, said, “I am extremely happy to have Alok come aboard in a key role. He is dynamic and brings a solid and fresh perspective. In our changing media landscape, Alok’s drives towards new age media solutions will immensely value add to our offering and expertise.”
Carrying a stellar reputation, he has vast experience in playing key leadership roles in agencies like JWT and Saatchi. In his last venture, he had single handedly established Iris International in India with its integrated marketing solutions.