Alok Lall, MD, iris India, has decided to move on. Lall had co-founded the agency four years ago with Stewart Shanley, who is now the agency’s Global Chief Operating Officer, and Kenneth Augustine, Creative Director of iris India.
iris India will now be led by a trio of Ashish Mathur, Senior Vice-President for Experiential, Kenneth Augustine, and Ram Krishna, Assistant Vice-President for Digital and Strategy, who will report directly into Shanley.
Shanley reminisced, “I still remember meeting Alok for the first time when we were recruiting for a start-up leader in India. He immediately caught my eye as a true integrated practitioner, as well as being an iris person through and through: curious, risk-positive, entrepreneurial and a real gentleman. We wish him all the best with his next chapter and hope to see him again soon.”
Based in Gurgaon, the agency provides full-service integration to a client list that includes Sony Ericsson, Dell, Coca-Cola, Microsoft, Shell, Alpha G Corp and adidas, as well as the recently won Avaya.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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