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Alok Lall bids adieu to iris after 4 years

11-March-2011
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Alok Lall bids adieu to iris after 4 years

Alok Lall, MD, iris India, has decided to move on. Lall had co-founded the agency four years ago with Stewart Shanley, who is now the agency’s Global Chief Operating Officer, and Kenneth Augustine, Creative Director of iris India.

iris India will now be led by a trio of Ashish Mathur, Senior Vice-President for Experiential, Kenneth Augustine, and Ram Krishna, Assistant Vice-President for Digital and Strategy, who will report directly into Shanley.

Shanley reminisced, “I still remember meeting Alok for the first time when we were recruiting for a start-up leader in India. He immediately caught my eye as a true integrated practitioner, as well as being an iris person through and through: curious, risk-positive, entrepreneurial and a real gentleman. We wish him all the best with his next chapter and hope to see him again soon.”

Based in Gurgaon, the agency provides full-service integration to a client list that includes Sony Ericsson, Dell, Coca-Cola, Microsoft, Shell, Alpha G Corp and adidas, as well as the recently won Avaya.
 

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The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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