Top Story


Home >> People Movement >> Article

Alok Lall bids adieu to iris after 4 years

Font Size   16
Alok Lall bids adieu to iris after 4 years

Alok Lall, MD, iris India, has decided to move on. Lall had co-founded the agency four years ago with Stewart Shanley, who is now the agency’s Global Chief Operating Officer, and Kenneth Augustine, Creative Director of iris India.

iris India will now be led by a trio of Ashish Mathur, Senior Vice-President for Experiential, Kenneth Augustine, and Ram Krishna, Assistant Vice-President for Digital and Strategy, who will report directly into Shanley.

Shanley reminisced, “I still remember meeting Alok for the first time when we were recruiting for a start-up leader in India. He immediately caught my eye as a true integrated practitioner, as well as being an iris person through and through: curious, risk-positive, entrepreneurial and a real gentleman. We wish him all the best with his next chapter and hope to see him again soon.”

Based in Gurgaon, the agency provides full-service integration to a client list that includes Sony Ericsson, Dell, Coca-Cola, Microsoft, Shell, Alpha G Corp and adidas, as well as the recently won Avaya.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.