Top Story

e4m_logo.png

Home >> People Movement >> Article

Alok Kumar Ghosh joins Bates David Enterprise Chennai as Sr Creative Director

24-July-2007
Font Size   16
Share
Alok Kumar Ghosh joins Bates David Enterprise Chennai as Sr Creative Director

Alok Kumar Ghosh has joined Bates David Enterprise Chennai as Senior Creative Director. ‘Dada’, as Ghosh is fondly called, moves in from TBWA Chennai, and brings with him over two decades of multi-category experience.

Speaking about the appointment, Vijay Jacob, VP and GM, Bates David Enterprise, Chennai, said, “What’s great about Dada’s work is an inventive, refreshing perspective. I’m thrilled that Dada is joining us. He will help raise our creative standards and add more muscle to the creative team. He has come in at an opportune time, just when we’re getting ready to funk up our new office.”

Subhash Kamath, CEO, Bates David Enterprise, added, “Alok has the experience we need and the right approach to nurture good relationships, and creative teams. He’s also got tons of energy and I’m sure he’ll take us to the next level in Chennai.”

Speaking about his new assignment, Ghosh said, “With 22 years in 12 agencies, working with 35 brands, across five cities, what I bring to the table is experience. As the team here is young, I’d like to share my experience to help enhance their work.”

Ghosh has handled brands such as Eveready, Tata Tea, Citi Bank, Bata, Ray-Ban, Nescafe, Gillette, Schwarzkopf Palette, Sify and many more in his long career.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...