Alok Kumar Ghosh has joined Bates David Enterprise Chennai as Senior Creative
Director. ‘Dada’, as Ghosh is fondly called, moves in from TBWA Chennai, and brings with him over two decades of multi-category experience.
Speaking about the appointment, Vijay Jacob, VP and GM, Bates David Enterprise, Chennai, said, “What’s great about Dada’s work is an inventive, refreshing perspective. I’m thrilled that Dada is joining us. He will help raise our creative standards and add more muscle to the creative team. He has come in at an opportune time, just when we’re getting ready to funk up our new office.”
Subhash Kamath, CEO, Bates David Enterprise, added, “Alok has the experience we need and the right approach to nurture good relationships, and creative teams. He’s also got tons of energy and I’m sure he’ll take us to the next level in Chennai.”
Speaking about his new assignment, Ghosh said, “With 22 years in 12 agencies, working with 35 brands, across five cities, what I bring to the table is experience. As the team here is young, I’d like to share my experience to help enhance their work.”
Ghosh has handled brands such as Eveready, Tata Tea, Citi Bank, Bata, Ray-Ban, Nescafe, Gillette, Schwarzkopf Palette, Sify and many more in his long career.