Alok Kumar Ghosh has put in his papers at Bates 141 Chennai as Senior Creative Director after spending a little over two years with the agency. He is starting his own designing division with K Mony, Art Director, Bates 141 Chennai, who has also quit the organisation.
Ghosh’s designing division will operate in the space of designing corporate identity, brochure, packaging etcetera. “It would be like a designing factory,” he said. On being asked why he wanted to start something on his own after spending years in several agencies, Ghosh, in a lighter vein, said, “I have made enough money for others so far. Let me make some money for myself now.”
In his career spanning 25 years, Ghosh has worked with several agencies across markets. He started his career in advertising in 1986 in Mudra Ahmedabad as a visualiser. He was with the agency for two and a half years and left as senior visualiser. He joined Rediffusion Kolkata in 1989 as Art Director. After a year-long stint with the agency, Ghosh moved to the Mumbai branch in 1990 for five months as Senior Art Director. In April 1990, he joined the agency’s Delhi branch as Group Head.
In 1992, Ghosh moved to McCann Delhi as Group Head, quitting the agency in 1994 as Associate Creative Director. He moved to JWT (then HTA) Chennai later that year for a short stint as Associate Creative Director. At JWT, he was handling the Pond’s business. He joined Fifth Estate Chennai in 1995 and was there for about one and a half years as Creative Director - Art. Following this, he shifted base to Delhi and joined Everest as Creative Director.
He joined RK Swamy BBDO Kolkata in 1997. He was there for a year as Creative Director - Art. He returned to Mudra for a short second stint, this time to the Chennai branch as Creative Director, where he launched Satyam Online. In 1999, he joined Goldwire for a short stint as Creative Director - Art. He then moved to Fountainhead in 2000 at the same position, and stayed there for two years. In 2002, he was Creative Consultant for Maitri in Kochi, and also looked after training. He then moved out in 2005 to join TBWA\India’s Chennai branch as Creative Director.
Amongst the brands that Ghosh has handled in his career are Eveready, Tata Tea, CitiBank, Bata, Ray-Ban, Nescafe, Gillette, Schwarzkopf Palette and Sify. He has worked on Chik and Nyle brands among others during his stint with Bates 141 Chennai.