Allied Media Network, the media planning, buying and evaluation arm of Percept, has appointed Santanu Bhattacharjee as Business Head - Team Panasonic.
In his new role Bhattacharjee, based in New Delhi, will be responsible for spearheading the entire business vertical of Panasonic account. He will be reporting to Surbhi Murthy, Associate Vice President.
Commenting on Bhattacharjee’s appointment, PM Balakrishna, COO, Allied Media Network, said, “We are extremely pleased to welcome Santanu in our team. He has a varied background across critical branding portfolios and will add a tremendous value to our company. He has a deep understanding of the business of media and I am confident that he will drive our unrelenting focus on building and adding constant value for our discerning clients.”
Backed with a team of professionals specialising in consumer electronics, Bhattacharjee will be strategising and servicing for all the categories of Panasonic and its physical distribution channel partners nationally. He also will be instrumental in advising the client on media penetration in different geographical markets. Bhattacharjee has a career that spans over a decade, and has worked as a Director, Business Development in Mindshare – GroupM, and earlier in IMG and Panacea Biotec.