Top Story

e4m_logo.png

Home >> People Movement >> Article

Allied Media appoints Santanu Bhattacharjee as Biz Head

28-August-2012
Font Size   16
Share
Allied Media appoints Santanu Bhattacharjee as Biz Head

Allied Media Network, the media planning, buying and evaluation arm of Percept, has appointed Santanu Bhattacharjee as Business Head - Team Panasonic.

In his new role Bhattacharjee, based in New Delhi, will be responsible for spearheading the entire business vertical of Panasonic account. He will be reporting to Surbhi Murthy, Associate Vice President.

Commenting on Bhattacharjee’s appointment, PM Balakrishna, COO, Allied Media Network, said, “We are extremely pleased to welcome Santanu in our team. He has a varied background across critical branding portfolios and will add a tremendous value to our company. He has a deep understanding of the business of media and I am confident that he will drive our unrelenting focus on building and adding constant value for our discerning clients.”

Backed with a team of professionals specialising in consumer electronics, Bhattacharjee will be strategising and servicing for all the categories of Panasonic and its physical distribution channel partners nationally. He also will be instrumental in advising the client on media penetration in different geographical markets. Bhattacharjee has a career that spans over a decade, and has worked as a Director, Business Development in Mindshare – GroupM, and earlier in IMG and Panacea Biotec.

Tags

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue