Allied Media, the media planning, evaluating and buying arm of Percept Ltd, has brought on board Preeti Mascarenhas as Chief Strategy Officer. Mascarenhas moves from Mindshare India, where she was in the Strategy & Insights Division.
In an official communiqué, Shripad Kulkarni, COO, Allied Media, said, “Having achieved a milestone $100 million media billing in the first year of operations itself, we can proudly state that we are the fastest growing media company in India. We are targeting to be ranked amongst the Top 3 players in the next 15 months. As we gear up to achieve this ambitious growth plan, we need to strengthen and scale up our business. Preeti will bring in her expertise in strategic planning that will arm us for the challenges ahead. Preeti’s mandate will be to handle every aspect of the media business, including business development and strategy planning for clients, developing new media tools, media buying and planning.”
Commenting on her appointment, Mascarenhas said, “What fascinated me were Percept’s 360-degree capabilities. Just harnessing these into a suite of unique marcom services will give Allied Media a huge advantage in the media AOR space. I am looking forward to the exciting race to the Top 3 position.”
A Post Graduate in Mass Communication, Mascarenhas has been associated with companies like ORG MARG, AC Nielsen TAM Media Research and Carat Media Services. She has over 10 years’ experience and has worked on brands like Star Plus, Godrej, Philips and Ujala, among others. She has also presented and published various research papers, including one at the International ISBA conference in the UK as a research associate with Wellingkar Research Centre (Wellingkar Institute of Management).