Top Story


Home >> People Movement >> Article

Albert Almeida made new Business Head of SET, Sneha Rajani is Business Head of MAX

Font Size   16
Albert Almeida made new Business Head of SET, Sneha Rajani is Business Head of MAX

Sony has rejigged the top management of key channels SET and MAX. Albert Almeida, Business Head, MAX Channel, takes over as Business Head, SET Channel, while Sneha Rajani, Head, Programming & Acquisitions, MAX Channel, replaces him as Business Head of MAX Channel. Both will report to N P Singh, COO, SET India Pvt Ltd.

Albert has been with Sony Entertainment Television for over three years and has provided leadership as Head-Marketing, SET Channel, and as Business Head of MAX. He has been widely applauded for ground breaking marketing and communication campaigns.

Rajani has been with the company for over seven years and has made significant contributions in the area of programming, acquisitions and cricket. She has been instrumental in bringing MAX to its current levels of being a leading channel.

Commenting on the new leadership team, Kunal Dasgupta, CEO, SET India Pvt Ltd, said, “As an organization, our efforts have always been focused on creating a combined powerhouse of channels where each of our channels are led by strong professionals who are able to provide sound and effective leadership. In order to further strengthen this leadership, these movements have been made where Albert and Sneha can take their teams to greater heights.”

SET’s COO said, “Both Albert and Sneha have contributed immensely to the growth of the network and now leading SET and MAX, respectively, will give them an opportunity to further grow these brands. Albert will, however, continue to oversee ICC Champions Trophy till the end of the tournament. I wish Albert and Sneha all the best for their new assignments.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...