Sony has rejigged the top management of key channels SET and MAX. Albert Almeida, Business Head, MAX Channel, takes over as Business Head, SET Channel, while Sneha Rajani, Head, Programming & Acquisitions, MAX Channel, replaces him as Business Head of MAX Channel. Both will report to N P Singh, COO, SET India Pvt Ltd.
Albert has been with Sony Entertainment Television for over three years and has provided leadership as Head-Marketing, SET Channel, and as Business Head of MAX. He has been widely applauded for ground breaking marketing and communication campaigns.
Rajani has been with the company for over seven years and has made significant contributions in the area of programming, acquisitions and cricket. She has been instrumental in bringing MAX to its current levels of being a leading channel.
Commenting on the new leadership team, Kunal Dasgupta, CEO, SET India Pvt Ltd, said, “As an organization, our efforts have always been focused on creating a combined powerhouse of channels where each of our channels are led by strong professionals who are able to provide sound and effective leadership. In order to further strengthen this leadership, these movements have been made where Albert and Sneha can take their teams to greater heights.”
SET’s COO said, “Both Albert and Sneha have contributed immensely to the growth of the network and now leading SET and MAX, respectively, will give them an opportunity to further grow these brands. Albert will, however, continue to oversee ICC Champions Trophy till the end of the tournament. I wish Albert and Sneha all the best for their new assignments.”