Dentsu’s Ajay Seth is all set to head G3 Communications, Delhi – the second agency of Grey Global Group. Seth has quit his responsibilities as General Manager at Dentsu’s Delhi branch to look after the overall running of G3.
In a recent development, G3’s Country Head and AVP Rajiv Shukla had quit the agency. Speaking on the coming in of the new head, Nirvik Singh, Chairman, South Asia, Grey Global Group, says, “Ajay comes with an immense amount of experience and I’m confident he will contribute to building G3 to a top agency. I’m delighted to have Ajay on my management team.”
On his part, Seth expresses, “Looking after G3 will be both a challenge and a great opportunity to shape an agency that has potential of becoming one of the best. My previous experience of starting an agency from scratch will help encounter this great prospect.”
Seth comes with over 15 years of work experience and was one of the founder members to set up Dentsu India. Being a core member of the management team, his key responsibilities included setting up and managing the JV entity. A major part of his career was spent in Contract advertising where he grew a fledging business for NIIT. He also worked on brands like Shell, The Indian School of Business, Tata Telecom and Luxor to name a few.
G3 Communications is the second agency of Grey Global Group in India. It was set up last year in December 2004 and already boasts of accounts like Haier, The Park Hotels, Dicoh, HMT Tractors and CRY, to name a few. Recently G3 opened its second branch in Chennai, which is in the care of Vijay Jacob.