Fun Cinemas has appointed Ajay Mehra as CEO. Fun Cinemas is part of E-City Ventures, a corporate brand representing various interests in the cinema exhibition and retail real estate business of the Essel Group.
At Fun Cinemas, Mehra will be spearheading the growth and consolidation strategy of the company’s exhibition business, in addition to the other small business units (SBUs) of E-City’s cinema exhibition business. These SBUs include E-City Digital, a company that operates 110 screens by digitising cinema content, and E-City Media, which manages and sells on-screen and off-screen advertising and branding for multiplex players and mall operators across the country.
Said Mehra, “Fun Cinemas has a unique position in cinema exhibition and I am excited to be associated with the brand. I look forward to working with the very proactive team and taking Atul Goel’s and the group’s vision forward.”
Welcoming Mehra, Atul Goel, MD, E-City Ventures Pvt Ltd, said, “Ajay brings with him invaluable experience, having spearheaded some of the leading retail and marketing companies in India. Fun Cinemas will gain tremendously from his experience as it aims to establish itself as the cinema exhibition brand of choice in India. We at Fun Cinemas look forward to Ajay’s vision and we wish him a long and prosperous future with the company.”
Mehra has over 25 years’ experience across FMCG and retail sectors. His previous stint was as CEO, Times Retail, a division of Bennett, Coleman & Co. Prior to that, he has handled key roles in Lakme, Hindustan Unilever and Trent Ltd (Westside).