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Ajay Kapila quits JK Tyres, to join Electrolux as marketing head

08-July-2004
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Ajay Kapila quits JK Tyres, to join Electrolux as marketing head

Ajay Kapila is joining Electrolux Kelvinator Limited as Vice-President, Sales & Marketing. He moves from JK Tyres where he was Marketing Director.

Confirming the news to exchange4media earlier in the day, Rajeev Karwal, Managing Director, Electrolux Kelvinator, said Kapila will join Electrolux from July 12, and will head the sales and marketing functions of the company. Karwal also said that Kapila will be part of the Apex Management team at Electrolux which comprises CFO, Paul Gelardi, head of technical and manufacturing, Vilas Divadkar, HR head Koustav Mitra, the head of supply chain management, besides himself.

Kapila’s mandate at Electrolux would be to establish Electrolux’s brand leadership across existing market segments. As marketing head, he would also oversee brand management, strategic planning and sales.

Said Karwal, “Ajay brings with him an in-depth knowledge and first-hand experience of the consumer durables industry. Today, when Electrolux is on its way to become the most innovative consumer durables brand in India, we are confident that Ajay’s appointment will add tremendous value to the organization.”

Interestingly, Kapila had worked with Karwal when they were both at LG some years ago. Kapila began his career in 1986 with the Thapar Group, before moving on to Onida. From there he went to LG where he worked for eight years. Subsequently, he joined Kinetic Engineering as Senior VP (Sales & Marketing), before moving to JK Tyres, his last assignment. Said Kapila, ‘I am confident that with my domain knowledge, I will be able to contribute positively to Electrolux Kelvinator’s growth. On a personal note, I am looking forward to working with Rajeev Karwal again.”

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