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Ajay Gahlaut is back in Rediffusion DY&R; agency makes strategic changes down South

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Ajay Gahlaut is back in Rediffusion DY&R; agency makes strategic changes down South

With an eye towards leadership and growth across the organisation, Rediffusion DY&R has charted a new structure. Ajay Gahlaut is set to join the agency as the ECD and Creative Head of the New Delhi office. In South, Minakshi Achan will be taking over from Kaushik Tiwari as Head of South Operations. Tiwari is slated to join another agency but refused to comment any further. Partnering Achan to head the Bangalore branch will be Paritosh Srivastava as General Manager, Rediffusion DY&R, Bangalore.

Mahesh Chauhan, President, Rediffusion DY&R, said, “As we strengthen our organisational structure, it is also important to strengthen the existing business roles and responsibilities. The objective is to ensure greater operational empowerment and enable effective management of growth. These changes will further empower the teams, drive us towards a stronger market share and take forward Rediff’s entrepreneurial ethos with an enhanced professional culture.”

Gahlaut, who moves from McCann Erickson, will be succeeding Anil Madan. He is slated to join on April 16.

Ramesh Srivats, Executive VP, Rediffusion Delhi, said, “Our goal is to make Rediffusion a place where talent flocks, thrives and produces outstanding work. I think Ajay is the perfect person to drive all these three objectives. I have interacted with him when he was in Rediffusion earlier and I look forward to now working with him.”

Gahlaut said, “Rediffusion has always been a young and vibrant place to work with. Besides, Mash and I have wanted to work together for a while, so when he and Chax called me to head the Creative at Delhi, I could find no reason to refuse.”

Achan, who will be Head of South Operations, has been with Rediffusion for close to seven years now. She combines cutting-edge creative talent with a real client focus and a mature business perspective. Her creative leadership resulted in the agency winning many new business pitches, as well as being the Agency of the Year at Big Bang Awards in Bangalore last year.

Paritosh Srivastava has been with the agency for the past four years and has diligently driven the growth focus of the office.

These appointments are the first significant initiatives ever since Chauhan took over as President of the agency in October 2006. As he suggests, “These changes are initial indicators of many initiatives that are in the pipeline. However, I must say that the journey at Rediff is now gaining momentum and vibrant energy can be felt throughout our agency today. The future looks not only promising, but also exhilarating.”


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