Top Story


Home >> People Movement >> Article

Ajay Chandwani joins Percept H as CEO

Font Size   16
Ajay Chandwani joins Percept H as CEO

Percept H is seeing its share of action and more in terms of its people power. Only last month, the organisation had roped in Prabhakar Mundkur as its COO and now making a few more strategic changes. Percept H has appointed former SSC&B Lintas President, Ajay Chandwani as CEO. With this change, the current CEO, Rajesh Pant is gearing up to handle the agencies forthcoming overseas joint ventures.

For Chandwani, this is sheer excitement. Says he, "Percept H is a rare example, which sees a combination of the entrepreneur skills of Percept and the multinational advantage of Hakuhodo. In effect, this provides an excellent opportunity for doing some great and effective advertising."

As for what is expected of him on his new assignment, he says, "Percept H has various strengths which have not been projected so far. Apart from boosting the agency's growth, my role would also be to merchandise these strengths."

Already in his new job, Chandwani is looking forward to what is in store for him and so is Rajesh Pant. Sharing more on the change in his profile, Pant says, "I think this is probably one of the firsts, when an Indian company would be entering international markets rather than the other way round. In this itself, this is a huge challenge and I am looking forward to it."

The handover is still in process at the agency and the mood sure is upbeat with the new skills in the top management. Harindra Singh, Vice Chairman and Managing Director of Percept IMC says, "Talent like Ajay and seasoned professionals like Rajesh growing our businesses overseas will grow our group further. I am very optimistic at the developments and wish both of them every success forward."

"Working with Prabhakar and the group growing further are serious signals about the agency's way forward and I am delighted to be associated with it all," says Chandwani.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...