Ajay Chandwani has been inducted to the Board of Directors of PerceptH and has been designated as Executive Director and a Member of the Board of PerceptH. Chandwani will continue to look after the Hakuhodo relationship and oversee Percept Gulf Fz LLC (Dubai) operations.
Commenting on the development, Harindra Singh, Vice Chairman & Managing Director, Percept Ltd, said, “PerceptH has grown as an agency in the past three years. I am sure Ajay’s strategic guidance and inputs as a Member of the Board would add immense value to our advertising businesses and help further strengthen our relationship with our JV partner, Hakuhodo.”
Chandwani said, “It’s been a very successful journey for me at the helm of PerceptH. The agency has had the most dramatic rise among all advertising agencies in client perception ratings as per the Economic Times Ad Agency research in 2007. In my new role, I will be focusing on the growth strategies of Percept Ltd in the advertising vertical.”
The agencies of Percept Ltd include PerceptH, Hakuhodo Percept, AMO Communications, IBD India, Percept Gulf Fz LLC (Dubai), and Percept Swift (Indore).
Chandwani had joined PerceptH in February 2005 and has helped the agency win accounts such as DLF, Canon, Electrolux, Bharat Nirman (Government of India), JVC, Fena, Yardley, Siyaram’s MSD, Edelweiss, MTNL, Atlas Copco, Cummins, etc. Under his leadership, PerceptH has gone on to win 23 international awards in festivals like London Festival, New York Festival, Montreux Festival, Global, Graphis and Mobius Chicago. Domestic awards in creativity for PerceptH include the Abbys, GoaFest and Ice Awards.
Chandwani has been on the awards jury of the New York Festival and Montreux Advertising Festival. He is also Co-Chairman of the Abby Awards judging committee and Joint Secretary of the Bombay Advertising Club.