Rediffusion DYR has brought on board Ajay Ahluwalia to head all its consumer touch-point initiatives for the Delhi branch. Ahluwalia moves from Vyas Gianetti Creative (VGC), where he was Senior Creative Director.
At Rediffusion, Ahluwalia’s responsibility would be to utilise his experience in delivering all BTL, retail design, shopper marketing and activation ideas for key clients. He will head a 14-member team comprising designers, content developers and writers involved in ideation and execution for all consumer touch-points, except conventional advertising media.
Sandeep Madan, Executive Vice President, Rediffusion DYR Delhi, said, “As an industry, we are facing a challenge with respect to delivering beyond the conventional media. Clients today seek to excite the consumer beyond his home and obvious reach. Integrated marketing and touch-points are solutions to strengthen brands and hence, Ajay’s role here is pivotal to that delivery.”
On his new assignment, Ahluwalia said, “I am looking forward to applying my knowledge in a critical and exciting area, rather than the one-way street of conventional advertising. The client list of Rediffusion is already an eminent one. Taking those brands a step further and bringing the brand experience alive for the consumer in a meaningful manner is going to be a challenging, but thrilling experience.”
In a career spanning 13 years, Ahluwalia has worked across various sales functions as well as in advertising. Prior to VGC, he had headed the marketing team at retail pharmacy chain Guardian Pharmacy. He was also Creative Director at Publicis. Some of the brands he had worked on included Bacardi, Coca-Cola, Fanta, HP, NIIT, Hutch, Perfetti, Nescafe, Kelvinator and Hindustan Times.