The Association for International Broadcasting has appointed Amitabh Srivastava as its Regional Head in South Asia. This appointment is the first of a series of AIB’s expansions in a number of regions of the world.
As Regional Head, Srivastava will oversee the growth of AIB’s membership in India, Sri Lanka, Bangladesh and Pakistan, countries where there is significant expansion in the number of TV channels and radio stations. Significantly, a growing number of these broadcasters are developing international services.
Srivastava will also assist AIB’s existing members who are seeking to develop their businesses in the South Asia region, drawing on his experience in working for a range of major international brands. He has also developed partnerships between media owners and mobile operators in South Asia.
Commenting on Srivastava’s appointment, Simon Spanswick, CEO, AIB, said, “He has worked in the media sector in India representing major brands for a number of years and has achieved remarkable successes. Now we look forward to Amitabh leading AIB’s growth in one of the world’s most dynamic and fastest-growing media markets.”
Srivastava joins AIB from Radio Netherlands Worldwide, where he was Country Manager. While at RNW, he had developed the first partnership between All India Radio and an international broadcaster, and achieved significant rebroadcasting and content syndication deals with commercial FM stations and new media platforms in the region. Before RNW, Srivastava worked with Walt Disney, BBC, MTV and a range of other international media houses, developing their operations in India and South Asia.