To keep up the impressive strides in driving business volumes, Rediffusion Kolkata has brought in a new creative chief. Ahit Agni Chakraborty has joined the group as creative director. Chakraborty was serving similar responsibility at Saatchi and Saatchi, Bangalore before leaving for his hometown.
“We are doing good business and we wanted an experienced professional to look after the new businesses. Ahit was the best choice before us,” said Amitava Sinha, Vice President, Rediffusion DY&R, Kolkata. Over the last one year, the group has doubled up the business volume to Rs 30 crore adding hordes of fresh accounts to its kitty.
Presently, the Kolkata chapter enjoys a portfolio of some of the biggest local advertisers like retail jewellery major PC Chandra Group, medicinal consumer goods manufacturer-marketer Dey’s Medical, upcoming ice-cream brand Metro Dairy and cellular services bigwig Airtel.
However, Chakraborty’s entry to Rediff Kolkata comes close on the heels of K S chakravarthy, popularly known as Chax taking over as the national creative chief of the agency. “We are on a major revamping bid nationally to strengthen our creative base. Ahit’s entry to Rediff is a step ahead in the same direction,” Sinha added. Chakraborty will share the task of monitoring creative aspects of the business with Ruma Dasgupta, who joined the group as creative director few months back, he informed.
A seasoned professional with a background of over 14 years in the field, Chakraborty has spent years in some of the major frontline agencies like Euro RSCG, O&M and, Saatchi and Saatchi. “He is a very senior person and has worked for various brands across the country. With Ahit in the squad, we can now focus on securing new pitches,” said an enthused Sinha.