After Manish Bhatt’s departure, Contract in no hurry to find a replacement

After Manish Bhatt’s departure, Contract in no hurry to find a replacement

Author | exchange4media Mumbai Bureau | Saturday, Oct 31,2009 8:03 AM

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After Manish Bhatt’s departure, Contract in no hurry to find a replacement

After spending more than two years at Contract Advertising, Manish Bhatt, Senior VP and ECD, has put in his papers and is serving his notice period till November-end. While Bhatt will be pursuing his political dreams in his home state of Gujarat, it seems Contract Advertising is in no hurry to find his replacement.

Commenting on this, Ravi Deshpande, Chairman and Chief Creative Officer, Contract Advertising, said, “There is no change in the creative structure. We haven’t found any replacement for Manish and we haven’t yet decided whether we need a replacement or not.”

On his decision to quit the agency, Bhatt explained, “The reason I have quit is because I want to pursue my political dreams. One of the recent projects at Contract, named ‘Gujarat Anthem’, led me to some offers to create similar projects for two other states. This finally led me to get involved in related projects regarding the 50th Anniversary of Gujarat State, which will be celebrated on May 1, 2010. It is the biggest opportunity for me to create something meaningful for my motherland in the communication advisory area and I would have to travel frequently to Gujarat till the celebrations in May 2010.”

Bhatt has come a long way since he started his career as a site engineer with the Gujarat State Fertilizer Corporation after a diploma in Civil Engineering. In 1995, he made a career switch to advertising by joining Contract, where he spent three years. Since then, he has served three years each at Ogilvy India, Publicis Ambience and McCann Erickson as Art Head, besides a one-year stint with Bates Clarion. In 2007, Bhatt returned to Contract for a second stint. Some of the brands that he has handled include Tata Indicom, Aegon Religare, Domino’s, Cadbury Celebrations, Asian Paints Tractor Emulsion, UTI, L’Oreal, Marico, and NDTV, among others.

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