The network has seen the loss of four senior officials from different departments. Though completely unrelated, the resignations have come around the same time as that of the network’s MD Alex Kuruvilla’s decision to move out. The officials who have put in their papers include Kartik Chintamani, looking after programming, Neetu Srivastava, supervising production, Parag Kulkarni, heading on-air promos, and Anil Nair from digital media division. All were reporting directly to MTV Networks’ Content and Communication Head, Cyrus Oshidar.
The timing is a sheer coincidence. As Kuruvilla commented, “There is nothing that should be read in these developments. They are all unrelated.”
Commenting on the development, Oshidar said, “There are too many avenues opening up in the Indian media scene today. Worldwide MTV has proved to be a great training ground for professionals and with DTH and other channels coming in, India too is seeing similar trends. This is all in the normal course of work for any organisation.”
He said that while Chintamani and Nair have moved on for bigger roles, Kulkarni would get into an entrepreneur’s shoes making ad films. “All of them have worked with MTV for six to seven years now and I wish them the very best for their roads ahead.”
The officials are expected to be around for some time more and, as yet, replacements haven’t been decided upon. “People keep coming and leaving all the time. We are still deciding on who will replace them,” said Oshidar.
Kuruvilla’s decision to move on from MTV came as a shock to many last week and many still don’t know where he is headed.
Our typical marketing budget is usually 10 per cent of the topline spend