Isobar is formally up and kicking. While Aegis Media’s acquisition of Communicate2 activated the Isobar brand in India, Aegis Media has now appointed a head in Shamsuddin Jasani as Senior Vice President for Isobar to grow this digital brand further in India. He would be reporting to Ashish Bhasin, Chairman-India & CEO South East Asia, Aegis Media. Jasani has over seven years of digital and mobile marketing experience in digital companies like Hungama and Mediaturf Worldwide.
“This is a big step for us in completing the Aegis Media offering in India. Isobar is the world leader in digital marketing, and we are very happy that an industry veteran like Shamsu has joined us. Isobar’s partnership with Communicate2, and now Shamsu’s appointment, clearly drives us towards leadership position in this space,” said Bhasin.
“Isobar in India will gain tremendously from having a professional like Shamsu. He will be able to add value across the various digital functions and we are delighted to have him on board,” said Vivek Bhargava, CEO Communicate2, who is also mentoring Isobar.
Aegis Media comprises media planning and buying agency Carat; OOH company Posterscope; Isobar, a digital marketing agency; and Vizeum. Isobar has over 3,450 digital professionals across 104 offices in 38 countries and is rated as the number one digital marketing agency by RECMA.