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Adidas India appoints new MD and Sales Director

27-March-2012
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Adidas India appoints new MD and Sales Director

With immediate effect, Claus Heckerott will take over the role of Managing Director of Adidas Group India. Frederic Serrant will start as Sales Director on April 1, 2012.

Subhinder Singh Prem, Managing Director and Vishnu Bhagat, Chief Operating Officer of Adidas Group India, both have left the company with immediate effect.

“In 2010, Adidas Group had laid down a strategic business plan, Route 2015, with the objective of driving profitable growth across the group. As a part of the plan, India was identified as one of the key markets. The realignment of the leadership is a step in that direction,” said a company statement.

Claus Heckerott, a Canadian national, draws on 14 years of senior management experience within the Adidas Group. Recently, he held the position of VP Finance Global Sales. Heckerott will report to Roland Auschel, Adidas Group’s Chief Sales Officer Multichannel Markets.

Frederic Serrant, a French national, joined the Indian team in January coming from France where he had held the position of Sales Director since 2007. Serrant will report to Heckerott.

The Adidas Group’s core brands include Adidas, Reebok and TaylorMade – Adidas Golf.

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