Veteran ad professional Indrani Sen, who had gone on a four-month sabbatical after quitting Emami, has joined AIDIAS Kolkata as Managing Partner. AIDIAS, which was set up by Deepak Pramanik in 2004, is a consortium of like-minded professionals offering solutions for business development and strategic planning, corporate identity, customised training and specialised market research.
Giving her reason for joining AIDIAS, Sen said, “I wanted to be based in Kolkata and create a talent pull from this city. Also, I wanted to work with like minded people. Deepak and I go back a long way as friends. I felt as a team we would be able to gel well and work together.”
She further said, “The core team of AIDIAS has very rich experience across various disciplines in marketing and advertising, and we can compete effectively with consultants from other cities.”
The AIDIAS clientele includes PC Chandra Jewellers, i-media, Prabhat Khabar, Blues n Blues and the ICA Institute, among others.
In her last assignment with the Emami Group in Kolkata, Sen was Vice-President, Brand Planning and Communications. A versatile advertising person, Sen began her career in the early 70s in market and media research with IMRB and then moved to Clarion Kolkata. From the mid-70s, she spent a decade in Mumbai in media planning with agencies like Inter Publicity, Ulka and Contract, working her way up to become Media Director.
Sen returned to Kolkata in the mid-80s to take up the challenging assignment of setting up Ram Ray’s new agency, Response, in a general management role as Commercial Director. She then joined the media department of HTA (now JWT) in 1988 and went on to spend 17 years with the agency.
Sen has also been a visiting faculty in various institutes across the country, including IIMC, XLRI, MICA, etc.