ACNielsen has announced the appointment of Lisa Lee as Executive Director, Corporate and Marketing Communications for its Asia Pacific and Europe regions. The appointment adds the company’s European region to Lee’s existing Asia Pacific role, in addition to Nielsen Media Research Asia Pacific. Global branding and marketing communications responsibilities for ACNielsen and the VNU Marketing Information Group was added to Lee’s portfolio in May 2004.
Commenting on Lee’s appointment, Tom Markert, Senior Vice-President, Global Marketing, VNU Marketing Information Group / ACNielsen, said, “Communications is a priority at ACNielsen. I am confident that under Lisa’s proven leadership, we will develop increasingly focused and effective communications programs across regions and globally, leveraging best practices and supporting the company’s aggressive marketing plans.”
In her new role, Lee will drive aggressive marketing and communications programmes in Asia Pacific as well as Europe, where ACNielsen has see tremendous growth opportunities. Lee joined ACNielsen in 1994. She was relocated to Sydney from Singapore in 1999.