It's official now. Abraham Thomas is joining RED FM, the radio venture of the India Today Group, as COO from March 28, 2005. Confirming Thomas's appointment, Aroon Purie, CEO & Editor-in-Chief, India Today Group, said, "With the enormous challenges presented by the Indian radio industry in areas of programming and advertising, we are confident that Abraham, with his vast experience in the broadcasting arena, will be able to fortify RED FM's established strengths and further grow it into a channel of choice for listeners and advertisers alike "
Said Thomas about his new assignment, "It's a domain I haven't ventured into earlier and it gives me an opportunity to learn and also bring my experience into this space. The leadership role is very stimulating and I look forward to this new challenge."
Abe Thomas has extensive experience in both print and television. He has worked in all areas of publishing. He started as a Brand Manager with the Indian Express group, then went on to become head of circulation for west and eventually became Head of Ad Sales nationally. In television, he was Head of Sales for the entertainment part of the Sony Television Network handling SET, MAX and AXN. In his last assignment, he was Head of Sales for the MTV network, handling MTV, Nick and VH1.
RED FM, a Radio Today venture, is geared to the Indian Hindi speaking urbanite and offers the best in adult contemporary music. Consisting of an eclectic mix of new age and classical music genres, the channel employs acknowledged radio personalities to host its shows. The channel also runs crisp and entertaining updates on traffic, weather, events with an up-to-date buzz on everything from sports to business.
RED FM operates 24x7 and makes innovative use of SMS, contests and games and live OB broadcasts to engage its listeners. RED FM has separate stations in New Delhi, Mumbai and Kolkata.