Top Story


Home >> People Movement >> Article

ABP Group ropes in Kaushik Ghosh as VP, Bengali Magazines

Font Size   16
ABP Group ropes in Kaushik Ghosh as VP, Bengali Magazines

ABP Group has brought on board Kaushik Ghosh as Vice President, Bengali Magazines. In this role, Ghosh will look after the entire portfolio of the Group’s Bengali magazines. He will be reporting to DD Purkayastha, MD and CEO, ABP Group.

Confirming the news to exchange4media, Purkayastha said, “Kaushik comes with long experience in media sales and marketing. He will be an important resource to help drive ABP’s aggressive growth plan. He has joined as VP, Bengali Magazines from today.”

Ghosh joins the network with experience spanning over 19 years in sales, marketing and regulatory across various industries. His last appointment was with Times Television Network, where he was Business Head – ET Now and Times Now.

Prior to joining Times Television Network, he was associated with STAR India as Cluster Head, Ad Sales, for their regional channels – Star Pravah, Star Jalsha and Jalsha Movies. Previously, he has worked with ENIL (Radio Mirchi), where his last assignment was as EVP and National Sales Head. He had worked with HCL Frontline and Asian Paints prior to ENIL.

ABP’s magazine portfolio includes Unish Kuri, Anandalok, Anandamela, Desh and Sananda.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’