Top Story

e4m_logo.png

Home >> People Movement >> Article

Abhishek Verma joins Star World and Star Movies as Marketing Head

10-March-2010
Font Size   16
Share
Abhishek Verma joins Star World and Star Movies as Marketing Head

Abhishek Verma, who had recently moved out of Neo Sports as Marketing Head, has joined Star World and Star Movies in a similar capacity. In his new role, Verma will be reporting to Anupam Vasudev, EVP - Marketing, Star India.

At Neo Sports, Verma was overseeing the marketing of all the business verticals for both Neo Cricket and Neo Sports channels. Prior to joining Neo Sports, he was with Sony Entertainment Television, where he was heading the marketing division of SAB.

Verma has over 10 years’ experience in media, Internet and CRM, and was associated with Discovery Channel as Marketing Manager.

He had also worked with a Singapore-based CRM consultancy, SurfGold, as Head of Client Services, where he had created loyalty marketing programmes for companies such as Tommy Hilfiger, FedEx, Microsoft and Hewlett-Packard.

Meanwhile, Star has recently seen two exits when Hari Krishnan and Ravi Luthria put in their papers at Star Plus and Star One, respectively.

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope and trends that will define digital journalism

We list a few important stories that you may have missed in the week gone by

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have...