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Abhijit Pradhan quits as National Response Head-Magazines at BCCL

21-December-2006
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Abhijit Pradhan quits as National Response Head-Magazines at BCCL

Abhijit Pradhan, National Response Head-Magazines, Bennett Coleman and Company Ltd, has put in his papers. He has been with the group for the last two years. Though Pradhan confirmed the development, he refused to say anything on his next move, saying he had not taken any decision yet and that he would do so only by February next year. He will be with the Times Group till December end.

Talking about his stint with the Times Group, Pradhan said, “It’s been an excellent two years and given an opportunity any other time, I would like to be back and work with the group. The decision to move is simply guided by the fact that one looks at the next role at some point in one’s professional life, which I am doing now.”

He further said, “While selling ad-sales in media one is not just selling space, it is about coming up with sales solutions for the client. In this respect, to provide holistic or 360-degree solution to clients I set up a Brand Solution team, which comprised activation people, account planners as well as creative people who added more value to the clients than just meeting the short time objectives.”

In a career spanning 14 years, Pradhan has spent close to seven years in Contract Advertising, where he did two stints. In his second stint he worked at the Mumbai branch of the agency as Head of Account Planning. He has worked on brands including Shoppers Stop, Cadbury’s, Allianz Bajaj and Franklin Templeton, among others.

Pradhan has also worked with Foster’s, Sony Music and ABCL.

So what’s the common thread behind his switching from corporate to agency and then to media? Said Pradhan, “I have always worked on brands and that’s the unifying factor.”

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