Top Story

e4m_logo.png

Home >> People Movement >> Article

Abhijit Pradhan quits as National Response Head-Magazines at BCCL

21-December-2006
Font Size   16
Share
Abhijit Pradhan quits as National Response Head-Magazines at BCCL

Abhijit Pradhan, National Response Head-Magazines, Bennett Coleman and Company Ltd, has put in his papers. He has been with the group for the last two years. Though Pradhan confirmed the development, he refused to say anything on his next move, saying he had not taken any decision yet and that he would do so only by February next year. He will be with the Times Group till December end.

Talking about his stint with the Times Group, Pradhan said, “It’s been an excellent two years and given an opportunity any other time, I would like to be back and work with the group. The decision to move is simply guided by the fact that one looks at the next role at some point in one’s professional life, which I am doing now.”

He further said, “While selling ad-sales in media one is not just selling space, it is about coming up with sales solutions for the client. In this respect, to provide holistic or 360-degree solution to clients I set up a Brand Solution team, which comprised activation people, account planners as well as creative people who added more value to the clients than just meeting the short time objectives.”

In a career spanning 14 years, Pradhan has spent close to seven years in Contract Advertising, where he did two stints. In his second stint he worked at the Mumbai branch of the agency as Head of Account Planning. He has worked on brands including Shoppers Stop, Cadbury’s, Allianz Bajaj and Franklin Templeton, among others.

Pradhan has also worked with Foster’s, Sony Music and ABCL.

So what’s the common thread behind his switching from corporate to agency and then to media? Said Pradhan, “I have always worked on brands and that’s the unifying factor.”

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve