Top Story

e4m_logo.png

Home >> People Movement >> Article

Abhay Ojha joins News Nation as Sales & Marketing Head

20-June-2013
Font Size   16
Share
Abhay Ojha joins News Nation as Sales & Marketing Head

News Nation has appointed Abhay Ojha as National Head, Sales and Marketing. In his new role, Ojha will be responsible for sales and revenue generation for the channel.

Prior joining to News Nation, Ojha was working as National Sales Head with Reliance Broadcast Network (RBNL). He had joined RBNL from Network18, where he was Assistant Vice President - Sales, heading the North India sales team for Hindi news channel IBN7, with additional responsibility of looking after other group channels of Network18, including CNBC-TV18, CNBC Awaaz, CNN-IBN and IBN Lokmat, for markets in North India, excluding Delhi.

Commenting on his appointment, Ojha said, “I am excited to be part of the News Nation team. I believe in quality hard work, with a clear vision in mind. Where there is a challenge, there is an opportunity.”

Ojha’s past experience also includes stints with TV Today Network from 1999 to June 2007, where he handled a wide portfolio of clients and advertising agencies across the four group channels – Aaj Tak, Headlines Today, Tez and Dilli Aaj Tak. He also had the additional responsibility of handling the South India team.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking