Almost a year after his arrival at Carat Media as General Manager (West), Abbas Muni has decided it’s time to move on. Only this time he has moved on from the media side of the business completely. Muni is on his way to join SET India as AVP, Strategic Planning, Sales for the complete network. Muni will report to the Network’s Ad Sales Head, Rohit Gupta.
Speaking about Muni’s appointment, Gupta said, “Abbas is coming in the function of strategic planning. He will look after the research aspect for the entire network and bring in more science to the sales function. The reason why we have Abbas is because he’s had a well-rounded experience both in the media and client side, and brings immense knowledge to the table.”
Prior to Carat, Muni was with GroupM and has spent well over 10 years in the media side of communication. At Carat, he was looking after the businesses that the agency looked after, based on its alliance with Percept.
Confirming his decision to quit, Charles Jenarius, Group CEO, Carat, said, “Abbas has been an asset to the organisation and it was a good experience working with him.”
The agency has already decided his replacement in Peter Suresh, who moves to Mumbai from Delhi. Suresh will look after all the businesses that Muni had been handling. Commenting on this, Jenarius said, “Peter is the right man for the job. He is clued into these businesses and will do a great job of developing them further.”
Even as SET officials were not available for comments at the time of filing the report, reliable sources informed that Muni’s appointment implied the focus that SET was placing on the sales function. Coming in as the strategic planner, his mandate is to bring more science into the function and grow it further.