Top Story

e4m_logo.png

Home >> People Movement >> Article

Abbas Muni quits Carat, to join SET India as AVP, Strategic Planning and Sales

02-September-2005
Font Size   16
Abbas Muni quits Carat, to join SET India as AVP, Strategic Planning and Sales

Almost a year after his arrival at Carat Media as General Manager (West), Abbas Muni has decided it’s time to move on. Only this time he has moved on from the media side of the business completely. Muni is on his way to join SET India as AVP, Strategic Planning, Sales for the complete network. Muni will report to the Network’s Ad Sales Head, Rohit Gupta.

Speaking about Muni’s appointment, Gupta said, “Abbas is coming in the function of strategic planning. He will look after the research aspect for the entire network and bring in more science to the sales function. The reason why we have Abbas is because he’s had a well-rounded experience both in the media and client side, and brings immense knowledge to the table.”

Prior to Carat, Muni was with GroupM and has spent well over 10 years in the media side of communication. At Carat, he was looking after the businesses that the agency looked after, based on its alliance with Percept.

Confirming his decision to quit, Charles Jenarius, Group CEO, Carat, said, “Abbas has been an asset to the organisation and it was a good experience working with him.”

The agency has already decided his replacement in Peter Suresh, who moves to Mumbai from Delhi. Suresh will look after all the businesses that Muni had been handling. Commenting on this, Jenarius said, “Peter is the right man for the job. He is clued into these businesses and will do a great job of developing them further.”

Even as SET officials were not available for comments at the time of filing the report, reliable sources informed that Muni’s appointment implied the focus that SET was placing on the sales function. Coming in as the strategic planner, his mandate is to bring more science into the function and grow it further.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.