Arpita Menon has joined 9.9 Media as Vice-President from February 4, 2008. Confirming the news, Vikas Gupta, Founder, 9.9 Media, said, “We are very happy to have Arpita on board. She will be closely involved with different programmes to nurture the media community.”
It may be recalled that Menon had put in her papers at ABP in August 2007, where she was National Head of the Strategic Unit and Business Intelligence.
Prior to joining the ABP Group, she was Vice-President, Lodestar Universal, where she had worked for over 12 years. In her stint at Lodestar Universal, Menon had played a key role in various Lodestar initiatives like Labcentre, ImPress, Media Perfedia Involvement Index, Journeyman, and Lodestar Matrix, among others.
At Lodestar Universal, Menon was looking after clients like the Tatas, Amul, etc. Prior to Lodestar Universal, she had worked with agencies like HTA (now JWT), FCB Ulka (now Draft FCB Ulka) and Chaitra Leo Burnett.
Meanwhile, Menon is also in the process of finalising a book on media buying and selling.