Even as the news of Cyrus Oshidar’s decision to move on from MTV is sinking in, he is all set to take on new responsibilities. Oshidar has joined the contests2win companies as Creative Head and Board Member of contests2win, media2win and games2win. The entities are focused on the Internet media and are established verticals in their own domains. Oshidar will also be consulting with other clients on other projects.
Oshidar extends his expertise as a youth marketer to the fast growing Internet space and the c2w companies present an ideal platform for unleashing his creative and communications skill sets.
Alok Kejriwal, the group’s Chairman, said, “Cyrus was the creative founder of c2w when we started in 1998, and it’s a huge bonus to have him now start spending a considerable amount of his time with our Internet ventures. The interactive space in India is rapidly growing and who better than Cyrus to join the group as Creative Head.”
He further said, “We have worked with many of the Fortune 500 brands in India and they all recognise Cyrus as a guru of marketing and communication, who is especially proficient with youth audiences. With our bouquet of interactive services and properties, Cyrus will really help us leverage his traditional media genius by adapting the same to the new media.”
Commenting on his new responsibilities, Oshidar said, “It’s refreshing for me to focus on new media and I am happy to partner once again with Alok, for whom I have tremendous respect. My chief responsibilities would be to provide creative direction, attract star talent and also help build large consumer communities. My belief is that interactive concepts that are engaging have very scalable dimensions and I hope to prove that with this association.”
C2W is India’s largest contesting and promotions website. Media2win is one of India’s largest full service interactive agencies, and Games2win is India’s first online gaming company. The group has pioneered the interactive space in India since 1998 and also promoted mobile2win in China and India. Mobile2win China was acquired by the Walt Disney Company in September 2006.