Draftfcb Ulka has brought on board KS Chakravarthy, popularly known as ‘Chax’, as its National Creative Director. As NCD, Chax would serve the primary purpose of building brands and client businesses. Prior to this, he was with Rediffusion DY&R as NCD.
For Chax it will be a home coming of sorts, since it was in the erstwhile Ulka Advertising that he had made the transition from the young firebrand working in the agency’s Nirmal office (which is where he will now be based) to the agency’s Creative Director, South – his first leadership stint.
Chax, who has over two decades of experience in advertising, has worked on some of the most memorable campaigns the country has seen for a range of clients, including Airtel, Tata Sky, DNA, Bajaj, Thums Up, Coca-Cola and P&G, among others.
An electrical and electronics engineer who decided to pursue a career in the creative field, Chax has led large creative teams as NCD at Rediffusion DY&R and before that at Leo Burnett.