Outdoor Advertising Professionals (OAP) has been appointed the outdoor agency on record (AOR) for Zuska, the personal care brand from Zodhita Healthcare Solutions Pvt Ltd.
OAP has already begun work on an outdoor campaign for Zuska to help establish the brand as a premium and effective antiperspirant stick in the market. It may be recalled that Zuska had launched in the Indian market in November 2010 with a range of antiperspirant sticks, however the brand failed to create a mark in the market then.
The latest campaign is already underway in all the zones across the country. The medium used for this particular campaign ranges from billboards to uni-poles, bus branding, signages, and bus shelters, among others. Large hoardings are aimed at brand building, while bus shelters are more localised, giving out nearby dealer information and encouraging walk-ins.
The company has also worked on creating some interesting innovations for Zuska by using mediums like signages, bridge panels, metro signages, wall-mounts, gantry, double sided flag pole, translite, escalators and mobile vans.
OAP is now planning for the launch of the second phase of the campaign, which is set to be rolled out in the second half of the year.