JC Decaux, the number one outdoor advertising company in Europe and the number two worldwide, has marked its entry in India. JC Decaux Advertising India Pte Ltd, a wholly owned subsidiary of JC Decaux, has announced its entry in India by tying up with New Delhi Municipal Council (NDMC).
This announcement follows the signing of an exclusive 15-year bus shelter advertising deal to build and operate the new facilities in New Delhi.
Under the terms of the contract signed with NDMC, JC Decaux will build 200 bus shelters, which will be installed in some of the most prominent locations in the Capital like Connaught Place, Janpath and other main arterial roads. These bus shelters will be operational from June 1, 2006.
Jean-Charles Decaux, co-CEO of JC Decaux, said, “This contract is a major milestone for our development in the Indian market, which has undergone tremendous growth in recent years, a trend we expect to continue. JC Decaux, number one street furniture company worldwide, now operates in 46 countries. The Group is looking forward to sharing its knowledge and expertise with the city of New Delhi as it brings its high quality products and professionalism to India. We believe that our track record of enhancing the world’s leading cities with the best outdoor advertising products will ensure the success of this contract and lead to other opportunities in India.”
Though Decaux didn’t divulge the contract figure, he said that it was in the range of 10-20 per cent of the revenue share. As far as the design of the bus shelters is concerned, the company will be primarily using stainless steel.
The contract for the Capital is consistent with JC Decaux’s strategy of building its presence in the rapidly growing Asian outdoor advertising market. The Group’s move into India follows its expansion in mainland China during 2005.
At the signing of this contract, the spokesperson of NDMC, in an official communique said, “This landmark collaboration between NDMC and the world’s leading street furniture company, JC Decaux, will improve NDMC’s public services and enhance our streetscape. We are delighted that we will be able to use modern street furniture concepts in the historical city of New Delhi.”