exchange4media recently celebrated the seventh edition of NEONS Awards for outdoor advertising and digital signage. OOH Conference and Awards were established in 2011 to reward excellence in outdoor media. The awards recognized exceptional work done in OOH advertising and digital signage between January 2016 and December 2016.
Madison OOH was the big winner gaining 4 Gold, 2 Silver, and 2 Bronze medals for a total tally of 8 medals. It won Gold for the campaigns “Blue Star Air Purifiers - A green shelter to that made the air better!”, “Tata Hexa - Whatever it Takes” and “ENGAGE - Perfect whiff... All Day Long”. Backed by this strong performance, the agency also took home the OOH Media Agency of the Year and the OOH Creative Agency of the Year. Also, Soumitra Bhattacharyya from Madison OOH was honoured as the OOH Person of the Year.
Pramod Bhandula, Executive Chairman of JCDecaux India, was honoured for his contribution to the OOH industry with the Lifetime Achievement Award. Both the OOH Advertiser of the Year and the OOH Campaign of the Year saw ties this year. The former saw a tie between “Ola Cabs - The Real-Time Billboard” executed by Ecosys OOH and “Tata Hexa - Whatever it Takes” executed by Madison OOH.
Here is what the winners had to say:
Pramod Bhandula, Executive Chairman, JCDecaux India
Anurag Batra is the king of award ceremonies. He has created something very good and nobody had touched such different fields in marketing and advertising earlier. Out of Rs 60k crore ad market, outdoor advertising is only Rs 3k crore but it’s great that e4m has still recognized the importance of the outdoor industry.
Soumitra Bhattacharyya, CEO, Madison OOH
I am humbled by this win and my team did a fantastic job and I think this will be the best year for us. NEONS OOH is a wonderful platform and we need more of such platforms so that we can bring more value to what we do.
Ashish Bajaj, Media Head, Ola
This kind of a platform is very much required in this industry as a lot of good work is being done in the outdoor segment, so thanks to e4m for bringing it up.
Emraan Kureshi, Founder and MD, Active Media Innovations
Winning this award is very prestigious and honestly I did not expect this win. I am extremely thankful to e4m OOH Awards for giving this recognition. This platform is bringing together the outdoor industry to showcase their work and this is a great step in itself.
Manish Chandy, Managing Partner, Ecosys OOH
We wanted to create some kind of disruption in the market and I think we have managed to do it. I would like to thank e4m for this award. This platform encourages us to do better and improve in many ways.