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We intend to hold 40 pc custodianship of the OOH market in next 2 years: Mandeep Malhotra, Mudra MAX

We intend to hold 40 pc custodianship of the OOH market in next 2 years: Mandeep Malhotra, Mudra MAX

Author | exchange4media News Service | Saturday, Jun 19,2010 8:16 AM

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We intend to hold 40 pc custodianship of the OOH market in next 2 years: Mandeep Malhotra, Mudra MAX

“Media owners are getting increasingly organised. Industry status for outdoor advertising and the formation of outdoor associations and tools are being recognised as common currency… We could not have asked for a better year. Awesome sounds like a mild word referring to the performance of Primesite. We intend to be holding 40 per cent custodianship of the OOH market in coming two years,” says Mandeep Malhotra, Senior Vice President, Mudra MAX. More

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