To take its communication initiative further, Waters Corp has tapped Bangalore International Airport Limited (BIAL). The moment international arrival passengers enter the airport passport control zone, they are greeted by a massive wall branding of Waters, wherein the whole wall is converted into a huge message board with a creative highlighting its expertise in different zones of chemical testing.
The campaign brief given to JCDecaux was to create awareness about the brand ‘Waters’ in the international arrival and common arrival hall at BIAL. The objective was to undertake an impactful campaign to create awareness about the company among the sophisticated and well-read BIAL passengers.
Commenting on the campaign execution, Frederic Brun, Chief Operating Officer – Airport, JCDecaux India said, “Waters campaign at BIAL opens a new horizon for international clients who seek premium locations and partnership to showcase their brand image at high visibility zones of Bangalore airport. Waters domination campaign at BIAL arrival area creates a high recall for the brand and effectively connects with the precise target group.”
Waters has taken a giant light box before security control to provide repetitive recall. A giant totem has been taken in the check-in hall to ensure lasting impression.
“Strategic locations were chosen for this campaign to provide multiple touch points in the ambient airport environment, generating high recall for Waters. The target audience for Waters campaign at BIAL are primarily business travelers , thus JCDecaux team has created a dominating presence for Waters at international arrival through a 3m x 29m (h x w)wall branding, a giant light box along with state-of-art totem,” added Brun.