Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Volkswagen & DDB Mudra execute a unique OOH roadblock in Mumbai

17-December-2009
Font Size   16
Share
Volkswagen & DDB Mudra execute a unique OOH roadblock in Mumbai

DDB Mudra has now executed a unique OOH roadblock for Volkswagen in Mumbai. Volkswagen recently took over the entire OOH space at a prominent Bandra junction, which sees tremendous traffic throughout the day. The OOH roadblock was executed in conjunction with the launch of the Beetle in India.

Commenting on the innovation, Rajiv Sabnis, President, DDB Mudra, said, “Volkswagen has an innovating spirit when it comes to marketing, just like the cars they make. They also believe in dominating the media not just the roads. After the hugely innovative and impactful TOI roadblock, we conceived the launch of the new Beetle with an innovative outdoor campaign. The six-part Beetle outdoor came together part-by-part in the first week of December, heightening people's anticipation and excitement about an imminent launch. Like the TOI roadblock, this is another first by Volkswagen and DDB Mudra.”

Adding to this, Rajeev Raja, NCD, DDB Mudra Group, said, “The inspiration for this innovative outdoor idea came from the phrase ‘the sum of the parts is sometimes greater than the whole’. Thus the attempt was to accentuate the unique iconic shape of the Beetle that is known and loved the world over. And what better way to do that than to show ‘a curve in every inch’. Choosing such a prominent location only added to the tremendous impact of the idea.”

The campaign, which reads “It’s official. Curves are back”, is currently up at the SV Road- Linking Road Junction in Bandra.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems