VMG Global, an international pioneer of digital screen outdoor advertising, has formed a unique alliance with TIM Delhi Airport Advertising Pvt Ltd (TIMDAA), a new joint venture company set up between Delhi International Airport Ltd (DIAL) and Times Group’s out-of-home advertising division, Times Innovative Media Ltd. This new company has been established to develop and explore the advertising potential of the Indira Gandhi International Airport in Delhi.
Spread over 5 million sq. ft, Terminal 3 is a state-of-the-art international airport facility and is expected to provide boost to India’s airport retail business. VMG is installing 20 double-sided 65” digital screens across all terminals at Delhi Airport. VMG has completed the installation of 14 digital portrait POD panels, comprising the four double-sided ‘InfoPod’ and six single-sided units at Terminal 3 all with high-resolution 65” LCD screens.
A key additional feature of the ‘InfoPods’ is the touchscreen facility, which provides easy-to-navigate airport information for which VMG has also designed and developed the software.
In Terminal 1, three double-sided units provide six more screen panels. These crystal clear screens form the first major digital advertising network to be available at the Airport for international brand advertisers and are expected to be a game changer for digital outdoor advertising industry in India. The new medium enables advertisers to run advertising campaigns in digital formats with animation. They have the option to rotate different advertisements, target niche audiences, and run multiple slots.
Commenting on the initiative, Rajdeep Puri, CEO, VMG India, said, “The contract with DIAL is for eight years, in which time it is expected that demand for screen space will surge as the OOH advertising industry recognises the powerful combination of clarity and animation delivered to the airport’s captive international and domestic audiences.”
Dominic Brookman, CEO, VMG Global, London, added here, “This is a new era for out-of-home advertising in Delhi. We’re delighted that our products have proven to meet the high expectations set by DIAL for T1 and T3, and at the prospect of working with TIMDAA in introducing digital into the media planning of both international and domestic brands.”
According to Jigar Patel, Business Development Director – International, VMG Global, London, “India’s accelerating OOH advertising industry is a very exciting prospect and marks the first step of our involvement with other major site owners in the Capital.”
Sunder Hemrajani, Managing Director, TIML and Director, TIMDAA, added here, “It is essential that the Airport is seen to be at the cutting edge of the industry in every respect. With VMG, we have formed a strategic partnership and we are delighted to offer digital advertising options to advertisers across the globe.”
Aman Nanda, Senior Vice President, TIML, said, “Offering state-of-the art digital solution, the joint venture will enhance T3’s value proposition to attract global brands. These digital screens are strategically placed and display airport information, which will further attract passenger eye-balls and increase the dwell time.”