Top Story


Home >> Out-of-home >> Article

Vijay Group engages Global Advertisers for outdoor promotion

Font Size   16
Vijay Group engages Global Advertisers for outdoor promotion

Real estate developer Vijay Group has roped in Global Advertisers for the promotion of its newly constructed property, Vijay Galaxy, at Godhbunder Road, Thane. The agency has developed a promotional plan to cover prominent areas of western and central Mumbai with large size hoardings placed at strategic locations.

“Being the rainy season, selection of sites for this project was our biggest challenge, but our media planning team made it happen. Capturing the attention of potential buyers, creating awareness for projects in premium locations at the same time couldn’t possible without the support of our dedicated research executives. It was a great learning experience while working with Vijay Group,” said Sanjeev Gupta, MD, Global Advertisers.

Commenting on the campaign, Gautam Thacker, Director, Vijay Group said, “In line with our objective to create awareness about our project Vijay Galaxy, Global has given us wonderful exposure in our target areas. Hoardings are very important tool of our marketing plan, and here I must say that Global Advertisers has the most strategically located hoardings in Mumbai. We are really happy with the response our outdoor campaign has generated.” 


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by