Real estate developer Vijay Group has roped in Global Advertisers for the promotion of its newly constructed property, Vijay Galaxy, at Godhbunder Road, Thane. The agency has developed a promotional plan to cover prominent areas of western and central Mumbai with large size hoardings placed at strategic locations.
“Being the rainy season, selection of sites for this project was our biggest challenge, but our media planning team made it happen. Capturing the attention of potential buyers, creating awareness for projects in premium locations at the same time couldn’t possible without the support of our dedicated research executives. It was a great learning experience while working with Vijay Group,” said Sanjeev Gupta, MD, Global Advertisers.
Commenting on the campaign, Gautam Thacker, Director, Vijay Group said, “In line with our objective to create awareness about our project Vijay Galaxy, Global has given us wonderful exposure in our target areas. Hoardings are very important tool of our marketing plan, and here I must say that Global Advertisers has the most strategically located hoardings in Mumbai. We are really happy with the response our outdoor campaign has generated.”