Via targets BIAL for OOH push

Via targets BIAL for OOH push

Author | exchange4media News Service | Tuesday, Jan 22,2013 7:30 PM

Via targets BIAL for OOH push

Travel website Via has launched an extensive campaign at Bangalore International Airport Limited (BIAL).

The brand wanted to execute an impactful campaign addressing 100 per cent departure traffic of BIAL. The campaign is executed by JCDecaux.

The objective was to enhance awareness of Via among the well heeled BIAL passengers. Strategic dominating location of check-in glass facades was chosen for this campaign.

Commenting on the campaign initiation, Balram Venugopal, Marketing Head, Via said, “Via has always prided itself in being an innovative organisation – be it products or services. This campaign solidifies that position. The buzz factor generated augments well for the brand and for the space. We are delighted to have partnered with JCDecaux in this regard.”

The target audience for Via campaign at BIAL are primarily frequent travellers, thus JCDecaux’s team has created a dominating presence for Via at domestic departure through a 90.2m X 2.47m(w x h) glass facade branding located behind the check-in counters to target every departing eyeball.

Talking about the campaign execution, Alok Duggal, Business Head – Airport, JCDecaux India said, “Via campaign targets the well heeled audience of BIAL, who are constantly seeking novel experiences and new travelling solutions. To create an unprecedented impact for the brand, the huge glass façade near the check-in counters have been utilised. This location provides a perfect platform to showcase Via. We are delighted to partner with Via at BIAL and look forward for a long term association.”

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