US Advertising has won the tender for 700 DTC bus queue shelters in the Delhi’s South, Central and West Zones for a period of one year. US Advertisers will be paying the Delhi Transport Corporation (DTC) Rs 24 crore for the entire year. Other media owners in the fray included DWM (Delhi Waste Management) and Advance Management for Excellence Pvt Ltd (Adwel Advertising).
On bagging the tender, US Sharma, Director, US Advertising, told exchange4media, “The minimum bid amount for the 700 bus queue shelters was Rs 22,500 per shelter, we enclosed the bid with Rs 34,000 per shelter, which turned out to be the winning amount. With this win, we have not only broken the monopoly of the past advertisers in Delhi, but have also consolidated our portfolio of OOH services that we are offering to the clients.”
US Advertising began its operations in 1996 and has expanded its portfolio to encompass complete outdoor planning, buying and operations in both urban and rural belts of the country. The organisation currently operates substantial campaigns in metros and semi-metros using conventional and innovative approaches.