The latest innovation in out-of-home communication comes in the form of the installation of three working elevator models from Otis, the elevator making unit of United Technologies, in the heart of Mumbai.
United Technologies Corporation has rolled out yet another innovative outdoor campaign after last year’s successful installation of the S-76D helicopter model from Sikorsky, their helicopter-making unit at Mahim. This year’s campaign is aimed to enhance and reinforce the lasting brand identity created in the minds of their target audience. Executed by Leo Burnett and Milestone, the outdoor innovation has managed to catch the attention of many commuters, owing to the prime location and the uniqueness of the working elevator models.
United Technologies has a very long history of innovation and invention. Its core expertise lies in the buildings and aerospace industry and has chosen out-of-home as the preferred choice of media, whenever there is a need to communicate with the mass and put across the brand identity. Our current campaign has the tagline: ‘One Powerful Idea’ and the brand aims to demonstrate how an idea, by getting the right technological backup, can completely transform human lives.