Uninor scouts for an Outdoor Partner

Uninor scouts for an Outdoor Partner

Author | Priyanka Mehra | Wednesday, Oct 29,2014 8:30 AM

Uninor scouts for an Outdoor Partner

Telecom brand Uninor is looking for an Outdoor Partner and is currently meeting outdoor agencies confirm industry sources.

The media agency on record is Zenith Optimedia, and creative agency on record is Bates Chi and Partners.

Uninor is a fully owned subsidiary of the Telenor Group – one of the largest integrated communications company in the world with headquarters in Oslo, Norway.  Uninor’s pre-paid GSM mobile services are commercially available in the six circles of UP (West), UP (East), Bihar (including Jharkhand), Andhra Pradesh, Maharashtra and Gujarat.

A global partnership with Facebook and WhatsApp with Telenor is also helping the brand gain users in keeping with its new strategy that entails a shift from volume based offerings to service-based offerings.

Uninor has been one of the latest entrants in the telecom space, and is remembered best for its popular campaign ‘Ab mera number kab aaeyega’, leveraging the 29 paise per minute proposition of the brand, and the more recent ‘We love Uninor campaign’.

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