Uninor, the latest entrant in the Indian telecom market, has painted Karnataka blue in a bid to make the Uninor Brand come alive. The company has entered into an advertising pact with the Bengaluru International Airport Ltd (BIAL) to showcase its ads at strategic locations within the airport premises. It is claimed to be the first time that a company has put up a 297 x 1.6 board in any airport across the country.
Speaking on this initiative, Ann Hofvander, Executive Vice President, Uninor Karnataka, said, “We are thrilled about this development and believe that it will go a long way towards enhancing our brand visibility. The Bangalore Airport is a world-class airport and is also one of the busiest in the country, and we are extremely pleased to work with BIAL. Our installations will give us great visibility and we believe it will help us connect with our customers through yet another medium.”
“Since the Bangalore International Airport opened 18 months ago, it has successfully become an ideal media destination for brands to be showcased effectively in a premium quality environment. Innovations in the OOH space continue to be the highlight at BIA. Yet another iconic installation that greets the passengers is the Uninor façade at the terminal’s check-in lounge. This is an ideal example, with its linear design and non-cluttered environment, presenting the brand a unique opportunity to create impactful and engaging communication, highlighting an effective synergy of the advertising trinity – brands, agency and media owner,” stressed Manisha Grover, Chief Commercial Officer, Bangalore International Airport Ltd.
Frederic Brun, COO - Airport, JCDecaux Advertising India Pvt Ltd, added here, “In our constant endeavour to innovate and set new benchmarks in the Indian airport advertising space, we at JCDecaux have once again created a landmark site at BIAL – the largest ever done at any airport in the country – for our client Uninor. This unique and amazing medium spread across 297 ft, made of self adhesive vinyl has been strategically placed above the check-in counters for one month to provide unmatched visibility at the occasion of the launch of their GSM service in Karnataka.”