Uninor, the brand name adopted by telecom company Unitech Wireless in India, has assigned its out of home (OOH) duties to Navia Asia. Senior sources close to development have confirmed the news and pegged the account size to be in the region of Rs 10 crore.
The brand will carry the philosophy of empowering customers by unleashing opportunities in their daily lives and by placing people – both customers and employees – first. The brand also unifies the global telecom expertise of the Telenor Group and the presence in and understanding of the Indian market of Unitech Ltd in a common brand identity.
Navia Asia won the account following a multi-agency pitch that also involved Primesite and OAP, among others.
ZenithOptimedia handles the media duties for Uninor, while Leo Burnett handles the creative duties.
Uninor is the brand name of the joint venture between one of India’s largest diversified real estate majors, Unitech Ltd and Norway-based world’s 6th largest mobile services provider Telenor Group. Unitech Wireless holds a pan-India UAS license to offer mobile telephony services in each of the 22 circles in India, and the company intends to roll out its services in select circles by the end of 2009.