After roping in celebrities to target audiences in North and Southern markets, TVS Tyres has scaled up brand promotion across media platforms- TV, Print and OOH.
In a latest move, TVS Tyres awarded its OOH media duties to Street talk in a bid to reach out to their consumers with the brands’ “Durability” message.
Translating the brief, Street talk drove a high visibility omnipresent OOH Campaign across 20+ key markets for the brand, riding on 1000+ media, through 15+ media formats, managing multiple creatives, adapting to 8 linguistic scripts.
Expressing his views on the campaign, Girish Ahuja, VP and Head Marketing, TVS Tyres said, “OOH medium has given us good visibility and helps us in amplifying our campaigns through other traditional communication mediums. Over the past few years, we have used this medium for all our key brand campaigns and have received a very positive response from all our key stakeholders. The recent campaign using Kapil Sharma in carefully selected media and locations has helped us reach out to our key TG in our important markets”.
“We are thrilled to have ‘TVS Tyres’ being added to our portfolio. It’s great to be associated with a thinking brand, driving innovations in its products as well as through its communications. It’s definitely another momentous acceleration to Street talk’s spirited growth plans”, added Dipankar Chatterjee, Director Street talk.
Now in its fourth year of operations, Street talk handles more than 60 clients across categories like Automobiles, FMCG, Consumer Durables, ecommerce, Finance, Aviation, Real Estate, Lifestyle and many more, offering integrated Out-of-Home solutions, including conventional OOH, along with Ambient, Retail, Activation and Creative solutions.