In order to acknowledge the services provided by retail employees, Trust for Retailers and Retail Associates of India (TRRAIN) is observing December 12 as Retail Employees’ Day (RED) in India.
To celebrate the day, TRRAIN has come up with a campaign, titled ‘Thank you bola kya?’, wherein the CEOs and other corporate heads of various companies in the retail industry will walk into their respective retail stores to thank the retail staff by giving them notes, Cadbury chocolates, and flowers. The campaign will be carried out across five major cities – Delhi, Mumbai, Kolkata, Bangalore and Chennai.
Over 150 retailers are dedicating December 12 to thank their retail employees. Top companies such as Shoppers Stop, Madura Fashion and Lifestyle, Marks & Spencer, Raymond Apparel, Reliance Retail, Titan Industries (Bangalore), Zodiac Clothing, Future Group, Benetton India, Mattel, Landmark Group, Levis and Kimaya, among others, have decided to extend a warm ‘Thank You’ to every retail employee.
Madhura Fashion and Lifestyle is continuing the legacy of last year and specifically creating an event called 12.12.12, which includes challenges, gifts and competitions, along with a grand ‘Thank You’ for its employees. Similarly, the Future Group has plans to celebrate the day in a big way by extending personalised thank you notes by the department manager to all its employees across the country.
In order to create awareness about the initiative, TRRAIN has executed an outdoor campaign in Mumbai and Bangalore. The outdoor campaign involves bus shelters and medians. Apart from this, posters and standees have been put up in the stores by retail chains in support of the campaign.
TRRAIN has also partnered with Radio Mirchi to create awareness about the Retail Employees’ Day. As part of this drive, the FM station will be hosting contests where people will be asked to share their best shopping experience stories and thank the retailers they have liked. A similar contest is being carried out on Facebook and other networking sites. Direct e-mailers are also been sent to promote the initiative.