The Tourism Corporation of Gujarat Ltd (TCGL), an undertaking of the Government of Gujarat, has invited tenders for display rights on advertisements. TCGL undertakes various commercial and promotional activities and plays the role of a catalyst to promote and develop Gujarat tourism within and outside the state.
In order to use train media as a promotional tool to attract high and upper income group tourists from all regions, TCGL has invited applications under the ‘two-packet’ system from accredited canvassers of the Indian Railways for outdoor publicity and promotions of destinations, events and festivals.
The proposed trains include those of Delhi suburban, Mumbai western suburban, Rajdhani Expresses, Shatabdi Expresses, Janshatabdi Expresses and day time superfast expresses connected to Gujarat. Additionally, media space available in trams in Kolkata has also been included as a probable media vehicle for advertising and promotions.
To be eligible for the contract, the agencies should have valid sole display rights from the railway authorities for display of advertisements on interiors and outside panels of superfast trains, express mail trains, Rajdhani, Shatabdi, Janshatabdi, suburban local trains in metro cities like Mumbai, Delhi, Chennai and Kolkata. The interested agencies will be required to submit certified copies of display rights orders issued by railway authorities.
The agencies having their own registered office in Gujarat will be preferred for the award of the contract. The applicants will be required to furnish their turnover details during last financial year along with the bid.
The tender fee is Rs 1,000 and the earnest money deposit (EMD) for this tender is Rs 100,000. Interested agencies will be required to deposit the tender fee and EMD through demand drafts favouring Tourism Corporation of Gujarat Limited, payable at Gandhinagar, along with the technical bid.
The applications with supporting documents can be sent to Tourism Corporation of Gujarat Limited, Block No. 16, 4th floor, Udyog Bhavan, Sector-11, Gandhinagar – 382011, latest by July 30, 2010.