Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Titan consolidates its OOH business with Milestone Brandcom

14-June-2017
Font Size   16
Share
Titan consolidates its OOH business with Milestone Brandcom


Titan has consolidated its outdoor media business with two agencies. One of these two agencies is Milestone Brandcom, the out of home agency from Dentsu Aegis Network.


Titan, Tata Group’s largest consumer company, decided to consolidate its outdoor account following a multi-agency pitch.


Commenting on the win, Nabendu Bhattacharyya, CEO and Managing Director, Milestone Brandcom, said, “We are extremely happy and excited to partner with the Titan Group. Titan is one of the heritage brands of this country and we are honoured that they have chosen us to uphold their prestige and prominence in the OOH space. Titan is very active in the OOH space and we are only going to leverage it even further.”


In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with the brand SKINN and, later that year, it ventured into the helmets category under its brand Fastrack. Also, Titan announced recently (during the last quarter of 2016) about launching a series of affordable smartwatches under its brands Sonata and Fastrack soon.

Tags Dentsu

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.