Times OOH, part of Bennett, Coleman & Company, has won the OOH duties for Mumbai Metro for 15 years. The work for Mumbai Metro includes train interiors, corridors, as well as train wraps.
Commenting on the win, Sunder Hemrajani, Managing Director, Times OOH said, “Mumbai Metro Line I is an important project under the public-private partnership. It will offer citizens of Mumbai a comfortable, reliable and efficient transportation mode. Mumbai will see metro rail system for the first time, which will offer state-of-the-art coaches and passenger convenience systems. We are delighted to be associated with this project as the overall media partner of Mumbai Metro to offer world class media solutions to marketers.”
In a largely un-structured market, Times OOH positions itself as the first organised player and has presence in all media segments, including street furniture, transit, large formats and digital screens.
The other projects of the agency include Delhi Metro, Mumbai Airport, Patel Bridge in Mumbai and large formats on Delhi-Noida-Direct (DND).